by Sandi Martinez
Jenny Rukavina Marchese, as always shines like a bright star across dark skies. I joined in the FREE, that’s right, free webinar last night – if you missed it, shame on you! It’s FREE! But, I’m veering off track… Jenny is calm, attentive, aware, and direct.
She talked about the nuts and bolts of building a business in the Equine Massage World. What does this mean exactly? How it sounds – a flowering business as an Equine Massage therapist. Jenny covered points that ranged from the benefits of massage for horses, which by the way are similar to the benefits for humans: muscular dexterity, emotional benefits, lymphatic drainage, and so on.
Jenny made some good points about your niche: just where and HOW do you want to be out there, and how is it that you want your name, your logo, your services to stand out? Is it dressage? Sports? Therapeutic? What? It’s important in this process, not to undervalue yourself; you want to offer a discount in the beginning, but just how far do you want to go with that? Value yourself, and your services above and beyond what you may assume others may brand you (not Jenny’s words, their mine!).
In the end, I asked her a few clever questions, like: What drew Jenny to the world of horses after being a high school biology teacher. Her answer: In 2003, her horse suffered an injury, and it was around that time, that she found herself in Colorado, and Acadia Equine Rehabilitation was born!
One thing that really caught my attention was how she recommended that animal practitioners out there prevent meandering thoughts of other fellow practitioners as ‘competitors’, but colleagues. She said that there are plenty of horses to go around; aren’t there though? The thing is you may find yourself at odds with the owners, or the horse in which you are trying to provide your services to. This has happened to me with human massage therapists. I didn’t quite click with them. What did they do? They recommended other massage therapists! We are all in this together!
Please folks, I’d love to hear your take on these free (wait… did I mention they are FREE?) webinars, so how am I going to do that and get some conversations going, if you don’t join in the fun?
See ya there next time!