Use Your Words

So where do you begin to truly use your words, not only to convey what you do concisely, but with pride and integrity? (Image: Sandi Martinez)
So where do you begin to truly use your words, not only to convey what you do concisely, but with pride and integrity? (Image: Sandi Martinez)

Contributed by Sandi Martinez

In a perfect world, words would convey EXACTLY what we are thinking. The reader would simply be drawn in by your intention, every inflection of your voice, through your words. We would not need to add images, or graphics; the reader would see it all in their mind, a bit like a neon sign…

But, this is not a perfect world we live in. We live in a world in fact, that involves nixed, mixed, confused, convoluted, and misunderstood communication. How to be clear, concise, and say what we mean with integrity? How to sell what you love to do as an animal practitioner with simple, yet intelligent buzz words that capture, and enthrall your prospective clients, while at the same time, marketing yourself with integrity, honor, and the highest good of all concerned including their humans?

It’s simple: Honesty. We shouldn’t be afraid to be honest. We shy away from it because we worry what others might think. We worry that we may say the wrong thing, or not say the right thing. We worry that we will be judged if we don’t sound a specific, educated way. Yet, we are. You are – educated. So where do you begin to truly use your words, not only to convey what you do concisely, but with pride and integrity?

Honesty: What do you really want to say? It may sound ‘out there’, but in fact, aren’t we all weird in our own way? Don’t we try to disguise it by the way we dress, speak, or through our lifestyles? You are an animal practitioner. This means you have committed your life to helping and aiding in the self-healing of these beings, as well as your own as a human being. Begin with what’s weirdest, and work your way to what’s realistic and understandable.

Talk about your weaknesses and round it out with your strengths. Type up several drafts, and put yourself in several positions as a helper; an advocate for the wellbeing of animals around the world, and then edit it, and cut, and add, and don’t be afraid to cut some more, and replace with more magic words… it all begins in the first drafts, and ends with the final – it’s all about who, what, why, where, and how you’re going to offer your services: Pride, confidence, belief, honor, and integrity. Am I missing something? Please don’t be shy and share with RMSAAM the things I might have left out…

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